Web site usability

User Experience and Usability Consulting

Having a web site is a great extension to your brand. But do you get a nagging feeling that it could be producing more leads for you? More direct sales? Is the web site converting at a normal rate for your industry or your e-commerce model? Do you track your conversion rate? Do you know the value of a “sale” on your web site? Is your “bounce rate” too high? Do you know on what specific web pages consumers are abandoning your web site and why? Is there a way to layout your web site so it will convert more sales or increase the amount of revenue per sale? Do you know when your site architecture can hurt you, as with sub-domains? These are just a few of the questions that web site usability can answer for you.

Firebird Marketing can assist any business in getting more out of each visitor. Contact us today to see how we can improve your conversion ratio.