Web Site Development
Is your web site stuck in web 1.0? Are you wondering if having flash is still a best practice in terms of user expereince? Is your web site mobile phone enabled? way to attract unique visitors to your web site or Does social media seem like a fad to you or a disruptive shift in the way businesses market themselves? You want to make the most out of your advertising dollars, but don't want to mass-market to unqualified prospects.
By very definition social media is media that engaes people in a social manner. Twitter is a very popular tool for business to utilize. Major Brands like Coke, Comcast, Home Depot, and GE use it. Small businesses can use it just as easily. It can be used in both the B2C and B2B environment. Some businesses use it to promote their business or products while other businesses use it to collect customer service feedback and respond to the issues as well. A good rule-of-thumb for twitter is to post 9 informational tweets to every 1 promotional tweets related to your business or product. Most people do not want to be spammed continuously. If you want to lose followers on twitter, then spamming them is the way to do it.
Twitter has over 170 million users, mainly residing in the USA. 27 % of these users log in daily, and 37% of the twitter users login in via some kind of mobile device. Accounting for over 54 billion tweet messages a month, twitter has a large footprint in the social media space. Since the search engines are montioring twwets, relenant messages can help your web site and products in terms of the search engine results.
So how are you using twitter to promote your business or products? Are you on of the 20% of Small and Medium Size Businesses (SMB's) that are using twitter as part of their marketing strategy, or part of the 80% of SMB's that are still trying to figure it out? Do you have a twitter strategy? What is your competition doing on twitter in terms of competitive advantage?
If you'd like help developing twitter strategy and campaigns, then please Contact Us